Use of Propensity Score Matching to Evaluate a National Smoking Cessation Media Campaign

Andrea C. Villanti; Jennifer Cullen; Donna M. Vallone; Elizabeth A. Stuart

doi:10.1177/0193841X11435399

Use of Propensity Score Matching to Evaluate a National Smoking Cessation Media Campaign

Andrea C. Villanti, Jennifer Cullen, Donna M. Vallone, Elizabeth A. Stuart

Houston Methodist

Research output: Contribution to journal › Article › peer-review

6 Scopus citations

Abstract

Sustained mass media campaigns have been recommended to stem the tobacco epidemic in the United States. Propensity score matching (PSM) was used to estimate the effect of awareness of a national smoking cessation media campaign (EX®) on quit attempts and cessation-related cognition. Participants were 4,067 smokers and recent quitters aged 18-49 in targeted U.S. media markets. Controlling for potential confounders through PSM and regression analysis, confirmed awareness of EX was not significantly associated with either outcome at 6-month follow-up. Matched analyses excluding 217 quitters resulted in a significant effect of EX on both outcomes.

Original language	English (US)
Pages (from-to)	571-591
Number of pages	21
Journal	Evaluation Review
Volume	35
Issue number	6
DOIs	https://doi.org/10.1177/0193841X11435399
State	Published - Jun 2012

Keywords

design and evaluation of programs and policies
methodology
outcome evaluation
quasi-experimental design
substance abuse treatment and prevention

ASJC Scopus subject areas

Arts and Humanities (miscellaneous)
General Social Sciences

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title = "Use of Propensity Score Matching to Evaluate a National Smoking Cessation Media Campaign",

abstract = "Sustained mass media campaigns have been recommended to stem the tobacco epidemic in the United States. Propensity score matching (PSM) was used to estimate the effect of awareness of a national smoking cessation media campaign (EX{\textregistered}) on quit attempts and cessation-related cognition. Participants were 4,067 smokers and recent quitters aged 18-49 in targeted U.S. media markets. Controlling for potential confounders through PSM and regression analysis, confirmed awareness of EX was not significantly associated with either outcome at 6-month follow-up. Matched analyses excluding 217 quitters resulted in a significant effect of EX on both outcomes.",

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AU - Villanti, Andrea C.

AU - Cullen, Jennifer

AU - Vallone, Donna M.

AU - Stuart, Elizabeth A.

PY - 2012/6

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N2 - Sustained mass media campaigns have been recommended to stem the tobacco epidemic in the United States. Propensity score matching (PSM) was used to estimate the effect of awareness of a national smoking cessation media campaign (EX®) on quit attempts and cessation-related cognition. Participants were 4,067 smokers and recent quitters aged 18-49 in targeted U.S. media markets. Controlling for potential confounders through PSM and regression analysis, confirmed awareness of EX was not significantly associated with either outcome at 6-month follow-up. Matched analyses excluding 217 quitters resulted in a significant effect of EX on both outcomes.

AB - Sustained mass media campaigns have been recommended to stem the tobacco epidemic in the United States. Propensity score matching (PSM) was used to estimate the effect of awareness of a national smoking cessation media campaign (EX®) on quit attempts and cessation-related cognition. Participants were 4,067 smokers and recent quitters aged 18-49 in targeted U.S. media markets. Controlling for potential confounders through PSM and regression analysis, confirmed awareness of EX was not significantly associated with either outcome at 6-month follow-up. Matched analyses excluding 217 quitters resulted in a significant effect of EX on both outcomes.

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KW - methodology

KW - outcome evaluation

KW - quasi-experimental design

KW - substance abuse treatment and prevention

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Use of Propensity Score Matching to Evaluate a National Smoking Cessation Media Campaign

Abstract

Keywords

ASJC Scopus subject areas

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