Abstract
This article proposes a new strategic framework to assist healthcare organizations in achieving great patient experiences in the healthcare setting. We synthesize models of practice and literature relevant to the patient experience in order to propose the four Ps of patient experience. Key levers used in this model are: (a) trained autonomous physicians, (b) multidisciplinary partners, (c) alternative places of care delivery matched to patient conditions and needs, and (d) standardized yet flexible processes. Healthcare leaders will be able to use the proposed framework to develop detailed strategies toward improving patient satisfaction and experiences.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 313-325 |
| Number of pages | 13 |
| Journal | Health Marketing Quarterly |
| Volume | 35 |
| Issue number | 4 |
| DOIs | |
| State | Published - Oct 2 2018 |
Keywords
- Customer service in healthcare
- patient as customer
- patient experience
- patient satisfaction
- strategic framework
ASJC Scopus subject areas
- General Health Professions
- Marketing
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