@article{fb71750c81604d83b5efe1a9b519342a,
title = "Native Americans{\textquoteright} Memorable Conversations About Living Kidney Donation and Transplant",
abstract = "Living kidney donation and transplant (LKDT) offers a path of hope for patients on indefinite dialysis treatment. However, identification of a living donor can be challenging; initiating these conversations is difficult. Our study analyzes memorable conversations about LKDT that occurred in response to an LKDT campaign targeted to Native Americans. Our analysis of n = 28 memorable conversations revealed that the campaign prompted conversations and increased communication efficacy about LKDT. Based on these findings, we suggest that campaign designers utilize narratives within campaigns to model communication self-efficacy and then analyze the content of postcampaign conversations as an indicator of campaign effectiveness.",
keywords = "Native American, campaign evaluation, kidney donation, memorable messages, qualitative interviews, Northern Plains",
author = "Jenn Anderson and Britt, {Rebecca K.} and Britt, {Brian C.} and Shana Harming and Nancy Fahrenwald",
note = "Funding Information: https://orcid.org/0000-0002-2881-3703 Anderson Jenn 1 https://orcid.org/0000-0002-4595-4604 Britt Rebecca K. 1 https://orcid.org/0000-0002-1521-3258 Britt Brian C. 1 Harming Shana 1 Fahrenwald Nancy 1 1 South Dakota State University, Brookings, South Dakota, USA Jenn Anderson, School of Communication and Journalism, South Dakota State University, 115K Pugsley Center, Brookings, SD 57007, USA. Email: Jennifer.Anderson@sdstate.edu 11 2019 1049732319882672 {\textcopyright} The Author(s) 2019 2019 SAGE Publications Living kidney donation and transplant (LKDT) offers a path of hope for patients on indefinite dialysis treatment. However, identification of a living donor can be challenging; initiating these conversations is difficult. Our study analyzes memorable conversations about LKDT that occurred in response to an LKDT campaign targeted to Native Americans. Our analysis of n = 28 memorable conversations revealed that the campaign prompted conversations and increased communication efficacy about LKDT. Based on these findings, we suggest that campaign designers utilize narratives within campaigns to model communication self-efficacy and then analyze the content of postcampaign conversations as an indicator of campaign effectiveness. memorable messages kidney donation Native American campaign evaluation qualitative interviews, Northern Plains National Institute on Minority Health and Health Disparities https://doi.org/10.13039/100006545 U54MD008164 edited-state corrected-proof Authors{\textquoteright} Note Jenn Anderson is now in the School of Communication and Journalism at South Dakota State University. Rebecca K. Britt is now in the Journalism & Creative Media Department at the University of Alabama. Brian C. Britt is now in the Advertising & Public Relations Department at the University of Alabama. Shana Harming is now in the Office of Student Affairs at South Dakota State University. Nancy Fahrenwald is now in the College of Nursing at Texas A&M University. Declaration of Conflicting Interests The authors declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article. Funding The authors disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: The research reported in this publication was supported by the National Institute on Minority Health and Health Disparities at the National Institutes of Health under Award Number U54MD008164. The content is solely the responsibility of the authors and does not necessarily represent the official views of the National Institutes of Health. ORCID iDs Jenn Anderson https://orcid.org/0000-0002-2881-3703 Rebecca K. Britt https://orcid.org/0000-0002-4595-4604 Brian C. Britt https://orcid.org/0000-0002-1521-3258 Publisher Copyright: {\textcopyright} The Author(s) 2019. Copyright: Copyright 2020 Elsevier B.V., All rights reserved.",
year = "2020",
month = apr,
day = "1",
doi = "10.1177/1049732319882672",
language = "English (US)",
volume = "30",
pages = "679--692",
journal = "Qualitative Health Research",
issn = "1049-7323",
publisher = "SAGE Publications Inc.",
number = "5",
}