Native Americans’ Memorable Conversations About Living Kidney Donation and Transplant

Jenn Anderson, Rebecca K. Britt, Brian C. Britt, Shana Harming, Nancy Fahrenwald

Research output: Contribution to journalArticlepeer-review

5 Scopus citations


Living kidney donation and transplant (LKDT) offers a path of hope for patients on indefinite dialysis treatment. However, identification of a living donor can be challenging; initiating these conversations is difficult. Our study analyzes memorable conversations about LKDT that occurred in response to an LKDT campaign targeted to Native Americans. Our analysis of n = 28 memorable conversations revealed that the campaign prompted conversations and increased communication efficacy about LKDT. Based on these findings, we suggest that campaign designers utilize narratives within campaigns to model communication self-efficacy and then analyze the content of postcampaign conversations as an indicator of campaign effectiveness.

Original languageEnglish (US)
Pages (from-to)679-692
Number of pages14
JournalQualitative Health Research
Issue number5
StatePublished - Apr 1 2020


  • Native American
  • campaign evaluation
  • kidney donation
  • memorable messages
  • qualitative interviews, Northern Plains

ASJC Scopus subject areas

  • Public Health, Environmental and Occupational Health


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