#InSituPathologists: How the #USCAP2015 meeting went viral on Twitter and founded the social media movement for the United States and Canadian Academy of Pathology

David Cohen, Timothy Craig Allen, Serdar Balci, Philip T. Cagle, Julie Teruya-Feldstein, Samson W. Fine, Dibson D. Gondim, Jennifer L. Hunt, Jack Jacob, Kimberly Jewett, Xiaoyin Jiang, Keith J. Kaplan, Ibrahim Kulac, Rashna Meunier, Nicole D. Riddle, Patrick S. Rush, Jennifer Stall, Lauren N. Stuart, David Terrano, Ed UthmanMatthew J. Wasco, Sean R. Williamson, Roseann I. Wu, Jerad M. Gardner

Research output: Contribution to journalReview article

26 Scopus citations

Abstract

Professional medical conferences over the past five years have seen an enormous increase in the use of Twitter in real-time, also known as "live-tweeting". At the United States and Canadian Academy of Pathology (USCAP) 2015 annual meeting, 24 attendees (the authors) volunteered to participate in a live-tweet group, the #InSituPathologists. This group, along with other attendees, kept the world updated via Twitter about the happenings at the annual meeting. There were 6,524 #USCAP2015 tweets made by 662 individual Twitter users; these generated 5,869,323 unique impressions (potential tweet-views) over a 13-day time span encompassing the dates of the annual meeting. Herein we document the successful implementation of the first official USCAP annual meeting live-tweet group, including the pros/cons of live-tweeting and other experiences of the original #InSituPathologists group members. No prior peer-reviewed publications to our knowledge have described in depth the use of an organized group to "live-tweet" a pathology meeting. We believe our group to be the first of its kind in the field of pathology.

Original languageEnglish (US)
Pages (from-to)160-168
Number of pages9
JournalModern pathology : an official journal of the United States and Canadian Academy of Pathology, Inc
Volume30
Issue number2
DOIs
StatePublished - Feb 1 2017

ASJC Scopus subject areas

  • Pathology and Forensic Medicine

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