TY - JOUR
T1 - Effectiveness of the Radio as a Health Information Source
AU - Smith, Matthew Lee
AU - Menn, Mindy
AU - McKyer, E. Lisako J.
PY - 2011/10
Y1 - 2011/10
N2 - This study assesses the radio as a source of health information and identifies contributing factors to listeners' intentions to change health-related behavior. After listening to a 1-hour health-talk radio program, 99 participants completed an Internet-based survey instrument. Results indicate 27.3% of participants regularly obtained health information from the radio and 68.7% from the Internet; 92.9% of participants reported an increase in knowledge and 65.7% reported intentions to change health behaviors. Participants were more likely to report behavior change intentions if they obtained health information from multiple sources (OR = 1.47). Implications of this study emphasize making radio content available via the Internet.
AB - This study assesses the radio as a source of health information and identifies contributing factors to listeners' intentions to change health-related behavior. After listening to a 1-hour health-talk radio program, 99 participants completed an Internet-based survey instrument. Results indicate 27.3% of participants regularly obtained health information from the radio and 68.7% from the Internet; 92.9% of participants reported an increase in knowledge and 65.7% reported intentions to change health behaviors. Participants were more likely to report behavior change intentions if they obtained health information from multiple sources (OR = 1.47). Implications of this study emphasize making radio content available via the Internet.
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U2 - 10.1080/19376529.2011.615776
DO - 10.1080/19376529.2011.615776
M3 - Article
AN - SCOPUS:84863369397
SN - 1937-6529
VL - 18
SP - 196
EP - 211
JO - Journal of Radio and Audio Media
JF - Journal of Radio and Audio Media
IS - 2
ER -