Effectiveness of the Radio as a Health Information Source

Matthew Lee Smith, Mindy Menn, E. Lisako J. McKyer

Research output: Contribution to journalArticlepeer-review

Abstract

This study assesses the radio as a source of health information and identifies contributing factors to listeners' intentions to change health-related behavior. After listening to a 1-hour health-talk radio program, 99 participants completed an Internet-based survey instrument. Results indicate 27.3% of participants regularly obtained health information from the radio and 68.7% from the Internet; 92.9% of participants reported an increase in knowledge and 65.7% reported intentions to change health behaviors. Participants were more likely to report behavior change intentions if they obtained health information from multiple sources (OR = 1.47). Implications of this study emphasize making radio content available via the Internet.

Original languageEnglish (US)
Pages (from-to)196-211
Number of pages16
JournalJournal of Radio and Audio Media
Volume18
Issue number2
DOIs
StatePublished - Oct 2011

ASJC Scopus subject areas

  • Communication

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