Application of eye tracking technology in naturalistic usability assessment of an academic library website

Nima Ahmadi, Matthew R. Romoser, Lindsay M. Guarnieri, Theresa G. Kry, Emily I. Porter-Fyke

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The current research assesses the usability of an academic library website. This approach is based on visualization of visual attention and learnability of the website. Ten freshmen students, as novice users, and three librarians, as expert users, participated in this research. Seventeen tasks were developed; these tasks were informational searches, some completed up to two or three times in order to assess the learning curves of participants. The librarians’ task times were treated as the benchmark “golden times” that a novice user would approach with experience. An eye tracker was used to assess usability. It was of particular interest to (1) identify the areas of the library website that are not clear to novice users and (2) to measure the learning curve of various informational searches. The results of this research indicated how quickly novice users learned tasks and which areas of the library webpages attract more attention.

Original languageEnglish (US)
Title of host publicationAdvances in Usability, User Experience and Assistive Technology - Proceedings of the AHFE 2018 International Conferences on Usability and User Experience and Human Factors and Assistive Technology, 2018
EditorsChristianne Falcao, Tareq Z. Ahram
PublisherSpringer-Verlag
Pages729-740
Number of pages12
ISBN (Print)9783319949468
DOIs
StatePublished - 2019
EventAHFE International Conferences on Usability and User Experience and Human Factors and Assistive Technology, 2018 - Orlando, United States
Duration: Jul 21 2018Jul 25 2018

Publication series

NameAdvances in Intelligent Systems and Computing
Volume794
ISSN (Print)2194-5357

Conference

ConferenceAHFE International Conferences on Usability and User Experience and Human Factors and Assistive Technology, 2018
Country/TerritoryUnited States
CityOrlando
Period7/21/187/25/18

Keywords

  • Academic library
  • Eye tracking technology
  • Learnability
  • Usability study
  • Visual search

ASJC Scopus subject areas

  • Control and Systems Engineering
  • Computer Science(all)

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