AI in business research

Zhi Cao; Meng Li; Paul A. Pavlou

doi:10.1111/deci.12655

AI in business research

Zhi Cao, Meng Li, Paul A. Pavlou

Research output: Contribution to journal › Article › peer-review

1 Scopus citations

Abstract

Artificial intelligence (AI) has emerged as a pivotal force in modern business transformation, garnering widespread attention from both practitioners and academics. With a notable exponential increase in AI-related studies, we provide a research framework aiming to synthesize the existing literature on AI in the business field. We conduct a comprehensive review of AI research spanning from 2010 to 2023 in 25 leading business journals according to this review framework. Specifically, we review the literature from three research perspectives: (i) AI applications, (ii) human perceptions of AI, and (iii) AI behavior. We also identify five principal research questions and offer suggestions for future research directions.

Original language	English (US)
Pages (from-to)	518-532
Number of pages	15
Journal	Decision Sciences
Volume	55
Issue number	6
DOIs	https://doi.org/10.1111/deci.12655
State	Published - Dec 2024

Keywords

algorithmic bias
artificial intelligence
human perception
human-AI interaction

ASJC Scopus subject areas

General Business, Management and Accounting
Strategy and Management
Information Systems and Management
Management of Technology and Innovation

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10.1111/deci.12655

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abstract = "Artificial intelligence (AI) has emerged as a pivotal force in modern business transformation, garnering widespread attention from both practitioners and academics. With a notable exponential increase in AI-related studies, we provide a research framework aiming to synthesize the existing literature on AI in the business field. We conduct a comprehensive review of AI research spanning from 2010 to 2023 in 25 leading business journals according to this review framework. Specifically, we review the literature from three research perspectives: (i) AI applications, (ii) human perceptions of AI, and (iii) AI behavior. We also identify five principal research questions and offer suggestions for future research directions.",

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KW - artificial intelligence

KW - human perception

KW - human-AI interaction

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AI in business research

Abstract

Keywords

ASJC Scopus subject areas

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